• Lior Yaron and Mayor Shmaryahu Biran, the Joint Steering Committee co-chairs opened the meeting at noon on December 18th with forty-five people in attendance. Canton, Dallas, Dayton, Des Moines, Ft. Worth, Louisville, Omaha and San Antonio were represented, most of them by staff and lay leaders. Eighteen Israeli members of the P2k Steering Committee were in attendance. (Attachment #1- List of Steering Committee attendees.)

• Update on P2k budget for 2002 and 2003. (Attachment #2 Community Allocation chart.)

• Strategic planning discussions were held in four breakout groups. (Attachment #3 -Questions for Breakout sessions.)The groups met separately, returned and reported to the full forum and then returned for further group discussions. Summary points from each group:

  How do we use P2k as a fundraising tool?

  1. Fundraising and marketing can not be differentiated

  2. Publish a P2k newsletter as part of each local newspaper

  3. Need to reach out to the general community

  4. Can we raise money specifically for P2k without affecting the general campaign??

  5. Sell membership in the “P2k Club”

  6. Local TV coverage

  7. Feed stories and information to solicitors so they can use P2k in their pitch.

  8. Produce an annual brochure explaining, ”Where did your P2k money go?”

  9. Use (for example) ERG returning participants as P2k ambassadors in community.

  10. Create better visuals for P2k

  11. Plan a Consortium wide event. Suggestion: Have a Solidarity Walk- November 9, 2003

  12. Do more P2k projects in the communities

  P2k Programming

  1. Greater involvement of the American side in the planning of projects.

  2. Task force structure would enable greater contact and discussion of projects in each interest area.

  3. Timeline would mean that by April, projects for the following year would be on the table.

  4. Initiate and implement 1-2 programs on the communities’ side.

  How do we get out the word?

  1. Several target audiences: Jewish leadership, Jewish community, and general community.

  2. Vehicles for reaching people: shaliach in the community, exchanges with the Western Galilee, newspaper, etc.

  3. Have membership dues for the P2k Club

  4. P2k activities in the communities broadcast the message

  P2k Organizational structure and leadership

  1. Suggested leadership tenure – 3 years

  2. Joint Steering Committee meetings- 2x year –1 in Israel, 1in USA

  3. Difficult to get people to come to Israel now

  4. Each community needs to send a representative to each meeting

  5. Need to nurture relationships between Israelis and Americans – through working on joint projects.

  6. Sponsor a year of service for Israelis to do in the communities.

• Zoe Riekes and Dani Rosolio chaired the Social/Cultural subcommittee after reporting on the 2002 projects and presentation of the 2003 projects the 2003 budget recommendation was approved. (See Attachment #4-Approved decisions Steering Committee.)

• The Economic subcommittee was chaired by Jeff Seymour and approved the recommendation of the Israeli subcommittee for 2003 projects. (See Attachment #4)

• In the late afternoon, the entire group visited two Dallas sites that have been improved by the recent Capital Campaign; the new JFS facility and the new addition of the Solomon Schechter Day School.

• Dinner was served at the JCC and followed by a Dessert Reception for the community at which the recent ERG participants gave a very impressive presentation of their exercise in the Western Galilee.

• The final meeting was chaired by Zoe Riekes and was a discussion of the Summary of the Strategic Planning process. (See Attachment #5-Recommendations to Steering Committee.)

Comments made:

1. Need to provide education for new people involved

2. Add a task force for marketing

3. Responsibility of community P2k staff and lay leadership to recruit for the task forces

4. Goal would be to have each community represented on at least two task forces

5. Need to work on the ONAD compliance issue

6. Need to build in evaluation and measures for success for each project.

7. Need timeline for evaluation.

Tevet 5763 - December 2002